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Product photography from our York studio

Ghost mannequin photography.

The garment’s shape. Without the mannequin.

We photograph clothing on a mannequin, then remove the visible mannequin through editing. The garment keeps its shape, with necklines, linings and other details finished to suit the agreed view.

Get an estimate ↗See the photography
Navy harrington jacket with tartan lining ghost mannequin - fashion photography UK
Navy Harrington JacketFrom the Packshots Pro portfolio

Planned around your products and where you sell.

York studio. UK-wide service. No minimum order.

Photo galleryHow it worksViews & garment typesPrepare the range

Selected ghost mannequin photography

Different cuts. Different construction.

Jackets, dresses, workwear, cycling clothing and swimwear. See how a shaped product view makes collars, linings, panels and fastenings easier to judge.

Select any photograph for a closer look.

Jackets and liningsThe outer garment and visible interior
Shirt dressesLength, sleeves and embroidered hems
Cycling jerseysA shaped view of technical clothing
Fitted swimwearRuching, straps and neckline detail
Belted outerwearPockets, fastenings and waist shape
WorkwearPractical pockets and reinforced panels
Textured layersWeave, buttons and pockets
Cycling bib shortsStraps, panels and leg shape
Embroidered garmentsDecoration and the fall of the fabric
Structured jacketsCollar, zip and ribbed hem
Long coatsHood, length and overall silhouette
Dark knitwearShape and detail in dark fabric
Navy harrington jacket with tartan lining ghost mannequin - fashion photography UK
Navy Harrington Jacket

From dressed mannequin to finished image

Show the structure of the garment.

Dress and arrange the sample
We position the garment and adjust sleeves, hems and fastenings. The sample size and cut affect how it sits on the mannequin.
Photograph the necessary pieces
An open neckline or lining can need a separate photograph. We plan these views so the inside reads correctly in the finished image.
Remove the mannequin
Editing brings the required photographs together and removes the support. The aim is a clean view of the garment and its construction.

Plan around the cut and construction

Different garments need different care.

Navy harrington jacket with tartan lining ghost mannequin - fashion photography UK

01

Tops, shirts and jackets

Sleeves, collars and openings need consistent styling. Front and back are separate views; open and closed versions should be agreed in the brief.

Navy cotton shirt dress with broderie anglaise ghost mannequin - fashion photography UK

02

Dresses and longer garments

Length, waist shape and the way the material hangs affect the image. Send sample measurements and flag details that need another view.

Olive ribbed swimsuit ghost mannequin - fashion photography UK

03

Swimwear and fitted pieces

Straps, cut-outs and necklines need careful positioning. We assess the sample and discuss which views best explain the garment.

A consistent result starts with the samples

Agree the finish before we photograph the range.

Choose suitable samples

Tell us the sizes available and flag damage, creases or unfinished samples. Preparation and any specialist handling are agreed in the estimate.

List the required views

Front, back, lining and detail images all count towards the work. Flag labels, zips and fastenings that customers need to see.

Keep the garment believable

We tidy distractions and aim for consistent shape and colour. Mannequin photographs show structure; they do not demonstrate the fit on a particular person.

See more of the work, with photographs you can open and explore.

Explore the ghost mannequin photography portfolio ↗

Planning your shoot

From the first conversation to the finished images.

How we price your shoot ↗
  1. Share your garment list

    Include styles, colours, sample sizes and the front, back or detail views you need.

  2. Agree styling and the estimate

    We confirm sample suitability, preparation, neckline and lining work, finished files and timing.

  3. Send the samples to York

    We photograph and edit the agreed views, then prepare the image files and arrange the return of your garments.

Build the right set of images

What else needs to be shown?

Plan the whole clothing range

Bring mannequin, model and detail photographs into one plan.

Explore clothing photography ↗

Show a simpler arrangement

Flat lay can suit garments, outfits and collections photographed from above.

Explore flat lay ↗

Build the finished product pages

Organise the views and files around your online shop.

Explore ecommerce photography ↗

Let’s plan the work

Tell us what you have in mind.

Tell us which garments are in the range and which details matter. If you have existing shop images, share them so we can discuss a consistent finish.

A product link or rough idea is enough to start. We will come back with a plan and an itemised estimate.

Tell us about your products

A product link, a shot list or a rough idea is a good place to start. Tell us what you need and we’ll help plan your photography.

Get a tailored estimate ↗

Review and send your enquiry in the popup. You’ll see a reference once it has been received. We’ll reply to the address you provide.

Before you book

Ghost mannequin photography questions.

What does ghost mannequin mean?

It means photographing a garment on a mannequin and removing the visible mannequin in editing. Separate views may be combined to show an inside neckline or lining.

Can you show a jacket lining or inside label?

Yes, where the sample and construction allow it. Tell us which areas need to be visible so the extra views and editing are included in the estimate.

Which sample size should I send?

Share the sizes and measurements available before sending anything. We can advise on the most suitable sample for the garment and planned mannequin setup.

Does this show how a garment fits a person?

It shows the garment’s shape and structure on the mannequin. Model photography is more useful when you need to show how it sits on a person or moves when worn.

How is the price worked out?

We quote for the images and work agreed for your project. Your itemised estimate sets out the photography, editing and any additional production requirements. Packshots Pro is not VAT registered and does not charge VAT. There is no minimum order.

Can you work to my deadline?

Tell us the date when you enquire, along with when the products or source images will be available. We confirm the delivery date before booking and will tell you if the brief needs adjusting to fit the time available.

Better product images.

Practical photography guides, examples and advice for your next shoot.

Explore In Focus ↗
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